Target More for Less
In-store Campaign How do you make commodity products tastefully desirable, while pointing out the low price at the same time? You mix up fun copy, beautifully styled photography and clean design that can only be described as “Less is More.” (Or should we say “More for Less”?)



Creative Director: Bruce Edwards. Writer: Julie Feyerer. Designer: David Bennett. Photographer: Stan Musik. Work performed while Bruce Edwards was the Chief Creative Officer at Fame.