Target (DOMO) Halloween
Small Monster, Big Results Target wanted to set themselves apart from their competitors, while also capturing shoppers’ interest (and wallet share, of course). Enter the Japanese animated monster Domo. Already lovable, we dressed him up in Halloween costumes, and his appeal went off the charts. He became the mascot of the season, showing up throughout the store (everywhere from the candy and costume aisles to home décor and pet products), and proving to customers that Target was the one-stop shop for Halloween goods. The results? Well, they were scary good. The furry brown monster became an internet sensation, and stores couldn’t keep exclusive Domo products on the shelves, with most selling out within a week. Which all helped Target enjoy one of the best Halloween seasons in a decade.












